15
11 Comments

Facing Inactivity Issue With My Waitlisted Users! 😫

I'm facing a potentially big problem and I wanna know if any of you have faced this issue before in your journey.

Around 5-6 months back when I released my product ruttl into testing phase for beta users, I had managed to get over 1500 people to sign up for the early access to the product.

Although this list proved to be very useful to me and a large part of my current base did come from this waitlist itself, now I am starting to face another issue. Slowly I started handing out access to this email list but in this process, the access email was delayed. As a result, people began forgetting about the product and I lost the potential touchpoint to convert them.

I tried executing the method of sending 2 follow up emails to reactivate them and convert into a user, but most mails are now either going un-read or without conversion.

Have any of you ever faced this issue before? Can someone suggest me any ideas on how I can get past this inactivity problem? I would love to hear your thoughts so please feel free to add them in the comments down below! 👇

Have a great day ahead!
Harsh 💯


P.S - Just for a reference, I had found this article quite useful to activate bunch of users. If you are interested to read more, do give it a read!

  1. 4

    They're gone. Forget about them. Build your pipeline to get new people in. You have to do this anyway or you will never achieve growth.

    You might reactivate some of them, but it probably won't be through that list. If they come back, it will be because you hook them again somewhere else.

    Impressive looking product, by the way. I'd be very interested in learning how you built this functionality.

    1. 1

      Haha thank you so much for your feedback @evandempsey! It was one heck of a product development journey for sure. Also, I think what you said makes sense, planning to launch on product hunt this month so let's see how that goes :)

      Since you are interested in knowing about how this idea worked out, here's a blog that I had published on the same.

      https://ruttl.com/blog/how-we-lost-a-client-because-of-delays-in-development/

  2. 1

    6 months is a long time! Imagine if you saw something online and thought "oh, that's cool" and then forgot about it for six months. Unless you have money in the game, would you care again?

    A waitlist is no guarantee, it's just a source of validation. 1500 people have signed up for it once and 1500 other people are most likely going to do it again. That's a good sign.

    1. 1

      That's a good way to put for sure. I'm thinking of restarting a new campaign to get users the same I did for the waitlist now.

  3. 1

    I would relaunch.

    Most likely those people have forgotten why they signed up to use your product in the first phase.

    Get some fresh users in there, and get them in the door right away.

    1. 2

      Thanks for the tip @dock90! I'm actually planning to do a product hunt launch to get those new users now.

  4. 1

    Did you have double opt-in when getting their emails? Good chance that your emails went into spam inbox

    Agree with @evandempsey. I run into the situation before and later realized I should have engaged with those early users.

    It help them remember your product exist. Also ask them about what you're building for early feedback. Not everyone will respond but much better than being quiet, then comes out of sudden

    2 of my past projects, the one I engaged with early on result in over 60% signups. The one I didn't engage was less than 5%.

    1. 1

      Didn't get you when you said double sign up exactly?

      Also, yeah I believe the same thing happened. Lost the touchpoint and now people have forgotten that they had signed up :(

      1. 1

        Double opt-in is when people sign up their email, the system also send an email, require them to verify.

        Don't worry too much. There is always next time man!

        1. 1

          Haha thanks for the positive words mate!

  5. 1

    This comment was deleted a year ago.

    1. 1

      @Primer tried sending those re-engagement mailers once in a while but i guess the efforts went short and yeah, people might have forgotten.

      But thanks for answering in such detail! Appreciate your help!

Trending on Indie Hackers
How I grew a side project to 100k Unique Visitors in 7 days with 0 audience 49 comments Competing with Product Hunt: a month later 33 comments Why do you hate marketing? 29 comments My Top 20 Free Tools That I Use Everyday as an Indie Hacker 18 comments $15k revenues in <4 months as a solopreneur 14 comments Use Your Product 13 comments