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5 Comments

Feedback on 'why we built this' video for launch?

Hey guys,

Did a soft launch of product which is called voiceOK (www.voiceok.com) with a 'why we built this' video, I would value your candid feedback on the video.

https://www.voiceok.com/about.html

Lee

P.S - the product is a way for you to preserve your voice for loved ones and future generations.

  1. 2

    Lee - amazing project. I'm sure you'll find your audience.

    Pro video editor feedback incoming...

    Overall my only major critique is that the video was a bit slow.

    But there are two decisions I would definitely suggest changing. At 1:08 when you say "for the next hundred or thousand years..." I'd suggest either playing the whole line in one shot, or deleting that line so that it simply ends on the thought of "have their voice preserved." By cutting right at the moment when you make a claim (that the voice will be preserved for 100-1000 years), you draw attention to its extraordinariness which may actually work against you. If you play it out all in one shot, it feels more believable. But to be honest, I don't think you even need to put a time frame on how long the voice will be preserved.

    Similarly, I'd suggest losing the last line - "so why wouldn't you". It's unnecessary. By that point we get it, and the viewer may react negatively to a line whose only purpose is to push a conversion.

    Other than that - it's great stuff and represents the project well tonally and informationally.

    1. 2

      Hunter thank you for the kind words but also the technical feedback. I much appreciate it 👍

  2. 2

    This looks enough interesting to try to pitch journalists & get them to write about it. Usually journalists love companies with missions like yours.

    1. 1

      Thanks much appreciated and agree I think will gather some press interest

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