Find content sponsors by offering long-term perks

Even if your traffic is low, monetize your content by finding niche sponsors and offering them long-term perks.

Joe Stetch of Compelling Science Fiction ($1,000/mo) became cashflow positive when he did this. He was already creating and selling niche content, so he cold-emailed businesses who demonstrated an interest in content like his, explaining why he was reaching out and that they could support such content through sponsorships while reaching new customers. He had a 20% success rate with these emails. Since his website traffic was low, he also let them know that the sponsorships would be associated with the story forever, creating potential long-tail exposure. Once he landed the $360 sponsorship, he would promote them with a small 1-2 sentence note at the top of his latest piece of content.

More 30-second growth tips?

Every day we share a tiny, bite-sized tip for growing your business. Click here to see more and get Growth Bites in your inbox 👌

Trending on Indie Hackers
Rejected from YC 17 comments 29 days left before 2022 🔥 What do you want to finish & accomplish before the end of the year? 13 comments People found our landing page confusing. 5 comments Bootstrapping a SaaS that uses AI to explain code in plain English 5 comments Another landing page builder ... 3 comments Live Below Your Means for Freedom 2 comments