Growth January 7, 2020

Find content sponsors by offering long-term perks

Growth Bites @growthbites

Even if your traffic is low, monetize your content by finding niche sponsors and offering them long-term perks.

Joe Stetch of Compelling Science Fiction ($1,000/mo) became cashflow positive when he did this. He was already creating and selling niche content, so he cold-emailed businesses who demonstrated an interest in content like his, explaining why he was reaching out and that they could support such content through sponsorships while reaching new customers. He had a 20% success rate with these emails. Since his website traffic was low, he also let them know that the sponsorships would be associated with the story forever, creating potential long-tail exposure. Once he landed the $360 sponsorship, he would promote them with a small 1-2 sentence note at the top of his latest piece of content.

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