Find new customers for a software product
What is the best marketing strategy to attract new customers for a product?
The product is a software and once purchased, you have everything. No monthly or annual plans.
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What is the best marketing strategy to attract new customers for a product?
The product is a software and once purchased, you have everything. No monthly or annual plans.
some simple content marketing place like "best tools for bla " then typical backlink game
First of all, you should have started your marketing from the start by creating a landing page and ask your visitors to sign up for free trial , kind of. This is a best way to spread your brand name and you ll have customers already once your product is ready.
If not that case, then I can suggest you to copy your competitors by learning their market position, tricks they use to attract new customers and how aggressive they are. This will surely find you a path to initial stage and prevent you from not making mistakes.
All the best!
Thank you.
It's impossible to say without a better understanding of the software and your target market.