I started building my SaaS product late last year.
I'm a full-stack developer - and a generalist, per definition - but I actually think I did a quite decent job on making the app nice-looking, with a fresh, clean UI.
Haha - when I look back now, I cringe 😝
2 months ago, a Co-Founder joined the startup.
He's a software engineer as well but has a strong wing towards design and UX.
Together with a freelance designer and UX Engineer, we redesigned the entire app - and as a result, 3X the MRR within a few weeks!
An executive once said: "To run an efficient team, you only need three people: a hipster, a hacker, and a hustler".
I think that "hipster" role is wildly underrated when talking about Tech Startups.
The internet is PACKED with SaaS Products at this point, and there's barely any area left where users don't have 4-5 different alternatives.
A thing that will make you stand out is typically the design and UI/UX!
In fact, I believe this part is so important, that you can easily justify promoting that "hipster" on the team to Co-Founder.
I boiled these lessons down into a YouTube video where I talk about the importance of finding a Co-Founder - I'd love to hear what you think: