My problem: getting my ideal customer to change from a platform they're actively using.
I've been reaching out to my ideal customer on IG (social media managers), and have been able to chat with quite a few however actually getting them to try my service - even with an offer of a couple free months isn't easy.
Sometimes they have already scheduled the next months posts in that app, so switching doesn't make sense for them - even if it's cheaper and has better features.
Does anyone have experience with a situation similar to this and could share some insights? What can I offer them to make them switch?