First shot at copywriting, need to be critiqued so hard I will cry
Just launched a landing page, but copywriting was harder than I expected! I'm looking for some people to absolutely rip it apart with their feedback so that we can improve it.
It is for an AI-based analytics tool that automatically analyzes data and gives recommendations to improve metrics.
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I'd start by asking who your target audience is? Does your typical target customer employ a Data Analyst? I'm not completely certain, but I'd assume most startups/companies with less than 30 employees, most likely don't have a data analyst.
Second, I think the word "ever" in this sentence isn't needed.
I think being the first is clear enough.
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Most of the remainder looks good. I do think you can revise your approach for the comparison section. Perhaps a header/label that identifies it. i.e. Tractific vs. Competitors
Unfortunately, that section has to be studied in order to understand the value prop. At first, I thought it was a feature difference, until I read through both list. I think you can definitely optimize this section with rethinking the visualization/approach.
Those were my initials thoughts after doing a quick review.
I tried to fix all of what you said in the first part. Maybe I can turn the Tractific vs. Competitors part into an animated video? Would that be the right way to go?
Who is the target buyer? I think this might drive how to enhance this section?
When I say target audience, I mean. What is the typical role of the buyer/user. What is the typical size of the company they work at?
The target audience is small to medium sized saas founders and product managers
Copy doesn't seem too bad. I don't think I immediately got the use case from the initial read, the hero didn't stand out to me with a "If you use our tool, you'll get X benefit from our app doing Y!"
This looks like an app that could benefit from examples and a case study :)
Yeah, I will be trying many more headings for a while. I even changed it just now. We will be offering a free membership to 3 IHers a few weeks later! Maybe case study write ups on those would help.