First Viral Post on Twitter - Takeaways

I have had a Twitter account for years.

Mostly dormant.
Always used to consume content.

Until recently, I decided to post content instead and ramp up my Tweet activity.

The main purpose of posting often is to build credibility and provide information people would be interested in.

Yesterday, I quoted a re-tweet that resonated with a niche group. A group that will hate getting back to the 8-5 work schedule as referred to by a classic Disney short.

Impressions: 10,114
Total Engagements: 157
Profile Clicks: 72

As a novice, these were big metrics for me.

Here are some takeaways about wrangling Twitter:

- Say NO to getting into heated debates about politics. Neither side will cave in, and you would have just burned precious time arguing. Use Twitter as a business development tool, not as a soap box to hammer debates.

- Images included in a Tweet appear to have the best engagement levels. Typically 20% higher than with text only.

- Engage with those of like minded industries and always add value to the conversation. It's ok to disagree with a Tweet, but never belittle and remember to do no harm.

- Have your profile ready with photo, clear description, and link to landing page. You never know who will be lurking with great opportunities.

Hope it helps!

Here is the Tweet.