If you are looking for subject-matter experts for either your podcast or blog, follow these simple steps to have experts appear in your inbox:
Sign up for HARO (it’s free). Please do read all of the journalist guidelines. You can view them here.
If you haven’t already, sign up for Medium (it’s also free). Why? Well, unless your website has an Alexa.com ranking of one million or less, creating a Medium publication and using a canonical link to your website is a little hack. In general, even if you don’t use HARO, I still recommend creating a publication on Medium and posting content to both your website and Medium (more on this another time).
Make it easy for the source to skim. A query with clear guidelines will help you find the best-suited sources.
Double-check the query. Make sure your requirements are easy to understand and respond to.
Once you have scheduled your query, sit back and relax.
HARO will send you an email for each pitch, which can quickly crowd your inbox. To keep things organized, you can create a separate email folder for incoming sources. After the deadline, look over all of the pitches and decide which ones are best suited for your article or podcast.
If you found this to be helpful, click here for tips about how to recycle high-quality written content (scroll down to the bottom).
If you are feeling friendly, find me on Twitter. 👋