I'm Hua, a designer and bootstrapping founder building Typogram, a brand design tool. As part of running Typogram, I create this digestible weekly guide with fonts, colors, and design ideas to help founders, creators, and makers step up their game in marketing and get creative!
Hope you are having an awesome start to the week. If you are new to the newsletter, welcome! Thanks so much for being here.
The past weekend was productive for me. I got to have a nice chat with my co-founder, Wenting, about this mini tool we are launching. Wenting has been building a typeface finder tool using the content of this newsletter. You can read about how she is building it with no-code/low-code tools here.
Our startup has been following the no-code scene. In case you didn’t know, a no-code tool is a type of software that allows you to build apps quickly, without much code (for example, like Notion, task management app). On the other hand, low-code is with a little bit of code, like the site builder Webflow. You can create a website, but you can also embed custom code as well to make it extra fancy.
It’s amazing how much you can do with no-code and low-code tools nowadays. As someone who is constantly looking for a fast way to build, no-code is always on my radar. I would love to hear about your favorite no-code tools!
Now let’s dig into this week’s issue.
img: sample of Nunito
We talked a lot about sans serif in this newsletter. Sans serifs are the favorites of digital screens. They are aesthetically pleasing and UX-friendly.
There are four basic classifications of sans-serif typefaces:
Nunito is a neo-grotesque sans serif. Many sans serifs we use every day, like Helvetica and Arial, are in this category. They are super popular to use because they communicate simplicity and straightforwardness.
img: Helvetica was so popular that it even inspired a feature-length documentary. The posters for the documentary are pictured here. many people buy these type-specimen posters as decoration art.
If you want something that looks simple, open, and approachable, Nunito has your back. Nunito Family has two stylistic variations: rounded and normal:
img: Nunito vs Nunito sans; I secretly prefer the rounded version of Nunito more because it feels extra inviting to read.
Nunito communicates simplicity, openness. The “rounded” cap adds an extra sense of warmth. Bold, semi-bold are fantastic for logos. The Extra Light and Black weights might not work for logos because the graphics could become illegible under small scales
A significant benefit about Nunito is that it has seven weights. Nunito is excellent for more complex projects like app interfaces, where you need more information structures. Wenting used Nunito as the UI and logo typeface for Font Playground because it is versatile with many different weights, and its rounded stroke caps give warmth to her app. However, don’t use the thinner weights like Light, Extra Light, for body copy, as they will break down.
img: Nunito used for Wonderbox, IOS game; source: wanderbox
Are there any simple hacks that will make anything look good? Sometimes, you just run out of creative ideas and that’s totally ok. Designing with big, bold types is for those times. If you run out of creative ideas, an interesting experiment you can try is blowing up the copy so that the words become the central part of the graphic. It’s simple, bold, and grabs the attention of your audience right away.
Normal, italicized, oblique styles of the font.
img: font styles
In fonts, simplicity can mean without decorations, like sans serif. How does the idea of simplicity translate to other areas, like colors?
A black and white palette can be the answer. Using an extremely limited palette, like black and white, helps people focus on the core information and visuals. It prevents distraction and communicates a message of simplicity and modernity. Brands like MoMa, Uber, Squarespace all use only black and white exclusively.
img: Squarespace branding; source: squarespace
Can you create a design with a big bold type design? I would love to see what you create via Twitter or Email.
Thanks for being here for another week. Nunito is available here. It is designed by Vernon Adams.
img: Nunito infographic
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