I'm Hua, a designer and bootstrapping founder building Typogram, a brand design tool. As part of running Typogram, I create this digestible weekly guide with fonts, colors, and design ideas to help founders, creators, and makers step up their game in marketing and get creative!
Hope you had a nice weekend. Thanks so much for joining us for another issue. How is your week so far?
You may remember last week I told you about this mini font tool Wenting is building using Retool. We have finished building it and you can see the app here. Wenting also shared her building process. We build this super quickly so the UI is very minimal.
I also published a post on Typogram’s blog about how to choose colors. If that is something you struggle with, feel free to check it out. We’ll also talk a little about these color ideas in this week’s newsletter.
Just a few days ago, a horrible storm happened here in NYC. It flooded homes, cars, and roads. It even shut down public transportations. Many properties were damaged. I hope wherever you are, you are taking care of yourself and your loved ones.
On to this week’s issue!
Theme: Branding & Editorial
Font of the Week: Xanh Mono
Design idea of the Week: Brand Story
Color Inspiration of the Week: Primary Brand Color
img: sample of Xanh Mono - Do you have a friend who could profit from the weekly design tips, just like you do? Please consider forwarding or sharing FontDiscovery with your friend by clicking on the button down below.
Sometimes monospaced fonts don’t feel the most exciting. They seem humble and functional. They are coding fonts that live in code editors and excel sheets. Xanh Mono completely breaks this stereotype. It brings elegance to your design with pronounced editorial-looking serifs that are not seen in other monospaced fonts.
img: IBM Plex Mono is a monospaced font we have covered in the past.
The Xanh Mono is a transitional serif. This type of serif has slight contrast in strokes and "ball terminals" on some of its lowercase letters, like "a" and "y." These ball terminals give your tone an extra class and grandeur. Xanh Mono has one weight and two styles: regular and italic.
img: ball terminal on lowercase
Xanh Mono has a contemporary, classic voice. The large serifs on the letters remind me of magazine editorials targeted towards a sophisticated audience. It's perfect for a classic or heritage brand.
Xanh Mono is fantastic in headers and display sizes. I especially love the italic because it is a true (cursive) italic. This italic is excellent for headers and call-outs on marketing graphics. The ball terminals appear more frequently in the italic lowercase to give an extra expressiveness. Because Xanh only has one weight, it is best to pair it with another font, like Roboto or Plex Sans for projects like landing pages.
img: graphic comparing normal, italic, and oblique. Xanh Mono has a truly italic because the italics are cursives.
img: true italic lowercase letters of Xanh Mono
img: Xanh Mono is paired with Plex Sans here.
Because of its large serifs, I find Xanh Mono uncomfortable to stare at them for hours when I’m coding. If you want to dig deeper into coding fonts, here is a great article you might like that reviews several good monospaced fonts for coding.
A brand story is a narrative that you create that encompasses the facts and feelings created by your brand. It's what customers believe about the product based on the signals your brand send. Everything you do in your brand, like the visual materials, social presence, and customer experience, can all contribute to these signals.
For example, if you have a startup, how you set out to start your business, what it means to you, what values you want to bring to your customers can all be part of a brand story of making and creating independently.
img: a homemade comic explaining branding
Primary brand color is the main color used on marketing graphics, websites, signages, and other visual materials. Typically, this is the main color that is associated with your brand. For example, the primary brand color for Coca-Cola is red.
img: red has been a successful branding color coca-cola. When we think of Coca-Cola, we immediately think of this red.
There are a couple of approaches you can take:
Look at what similar brands in your niche are doing.
Research about what brand personality different colors are associated with.
Create mood boards of things or values inspired or associated with your brand. I wrote more about this process here.
Serifs are letters with "serifs," which are small lines attached to the end of letter strokes.
img: serifs are the blue parts of the letters
Can you write a brand story for your business?
Thanks for being here for another week. Xanh Mono is available here. It is designed by Yellow Type, Lam Bao, and Duy Dao.
img: Xanh Mono infographic
If you enjoy this series, you can subscribe here: