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FontDiscovery 🖼️ 40: Looking for Attention? Get Funky with this Font (ft. special announcement 🌱)

I'm Hua, a designer and bootstrapping founder building Typogram, a brand design tool. As part of running Typogram, I create this digestible weekly guide with fonts, colors, and design ideas to help founders, creators, and makers step up their game in marketing and get creative!


Hi Everyone 👋

Can’t you believe it? We are on our 40th issue! When I started writing, I had no idea I could make it this far. You motivate and inspire me to keep working hard to produce good content. Thank you all for being with me on this journey. I really appreciate you being here every week!

🌟 For our 40th issue, I have something special to announce: I created a new side project called indiegrow🌱!

indiegrow is a new free daily newsletter helping makers grow on Twitter by commenting. Twitter is a great place to build support for our product and journey. When you show up consistently, you will have a more rewarding experience. When I was starting on Twitter, I had trouble finding tweets to comment. I still do nowadays, so I launched a little project to help us with this exact thing. Every day, you will get three tweets in your inbox to comment. This helps with consistency, and I hope we can all grow together! 💪

If you are up to the challenge, you can sign-up for indiegrow here. There are also more details in this post.

Now, let’s dig into this week’s issue!

In This Issue

  • Theme: Creative Funkiness
  • Font of the Week: Chaumont
  • Design Idea of the Week: Collected Objects
  • Color Inspiration: Jackson Pollock

cover-0.png

https://cdn.substack.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Ffca705c5-c91a-42e6-a0b8-ac876577f841_716x462.png

img: sample of Chaumont.


Font of the Week

Font of Chaumont

One of the most innovative graphic design festivals is the Chaumont Poster Design Festival in Chaumont, France. Every year, there are tons of eye-opening visual treats and creativity. It features works of beauty, from up and coming to renowned designers.

https://cdn.substack.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F092b1b21-ce45-4a3f-a211-2cc0135b7e31_1074x693.png

img: Chaumont Poster Design Festival; source: website}

The creativity of the Chaumont Poster Design Festival inspired today’s font, which is also named Chaumont. It captures the design festival’s spirit with its kook. It is a graphic display font that you can use in any project to showcase a funky personality.

Font Details

  • Quirky graphic letterforms
  • No punctuation marks in this font

https://cdn.substack.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F38f1bd33-3c14-4007-be30-9d742ff00df6_1349x462.png

{img: funky characters of Chaumont}

How to use it for logo?

This font communicates funkiness. It is perfect for an artsy and creative project looking to be visual and attention-grabbing.

How to use it for marketing?

Chaumont is great for funky landing pages and statement-making graphics. It has fantastic visual textures for graphics. You can use it to create an interesting visual statement or animation by combining it with a more readable font like Roboto. It is only available in one weight.

Would readability become an issue?

It can. While it’s readable, it’s not the clearest. It’s probably better to use it for large-size copies with a “graphic punch.” Avoid using it for important information.

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{img: Chaumont being used on a music poster; source: velvetyne}


Design Idea of the Week

Found Objects

Do you save interesting objects you encounter?

It is a habit of mine to collect different currencies from the countries I traveled to. These things you collect can become design assets through photography and scanning to create additional textures, visuals for your projects. Using your own photography and interesting objects can be more attention-grabbing and authentic than using stock images and online photos.


Color Inspiration of the Week

Jackson Pollock

Jackson Pollock was known for painting like these, which is called “action” painting. He did things like using his body to paint, splashing paint directly onto the canvas. His painting was significant because it was direct documentation of his invented process. It made people pay attention to the ways of creation.

Brick red #A15444 | Charcoal #2B2A2A | Mustard #CDC048 | Cobalt #4062AC

https://cdn.substack.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Ffa7ce024-ba0e-4744-9728-efcbe83a7161_1074x693.png

img: Jackson Pollock’s painting; source: MoMa


Jargon Buster!

Slab Serif

early 19th century, ~1817

Slab serifs have very thick, block-like serifs.

  • Example: Roboto Slab
  • Stroke Contrast: various

https://cdn.substack.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Ffd87386b-7a92-4c79-9baa-98aa3fcd0789_1518x759.png

img: slab serif


Creative Prompt

Set a song lyric to Chaumont. If you feel like sharing, I would love to see it!


Thank you!

Thanks for being hanging out here this week. Chaumont is available here. It is designed by Frank Adebiaye.

https://cdn.substack.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fcb422057-b65a-4bd4-94cc-8e1c574b08f0_1518x759.png

img: infographic of Chaumont


If you enjoy this series, you can subscribe here:

Have more questions about design and fonts? 
Please email me [email protected] or find me on Twitter at @HuaTweets.
You can also read the past issues on Typogram's blog.

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