FontDiscovery 🖼️ 43: Font for Fall Fairytales and Support us on PH 🧡

FontDiscovery 🖼️ 43: Font for Fall Fairytales

I'm Hua, a designer and bootstrapping founder building Typogram, a brand design tool. As part of running Typogram, I create this digestible weekly guide with fonts, colors, and design ideas to help founders, creators, and makers step up their game in marketing and get creative!

Hi Everyone 👋

I hope you had a restful weekend and are enjoying the fall! I am a little late today because my co-founder @wentin and I are launched something on Product Hunt (currently in 14th place!). It's a mini tool that helps you find the perfect coding font for your editor. We hope this little product brings people joy and comfort while increasing productivity! 🔥

👉 Coding Font is live on PH, feel free to check it out. Your support would mean the world!

Without further ado, here is our issue this week!

In This Issue

Theme: Fall Fairytale
Font of the Week: Red Rose
Design Idea of the Week: Animation Templates
Color Inspiration: Fall, Update New York

img: sample of Red Rose

Font of the Week

Smelling the Red Rose

If you are looking for something that looks like it belongs in a storybook, look no further. Red Rose is here.

What stands out about Red Rose is the tiny serifs at the end of its letters. Bracketing is the curved connection that connects serifs to the stems of the letters. When a letter has more “bracketing,” it generally has a softer and warmer tone due to the lack of sharp angles. In Red Rose, the letters mimic the shape of a rose, with the organic strokes, tiny serifs, and large bracketing. Visually, this looks like thorns at the stem.

Red Rose was originally designed for a poster series about love, passion, and noir genres. The organic letterform and the wide letter width remind us of fonts used for fairytales and storybooks with a sense of wonder and mystery.

Font Detail

Quirky curve tail on Q, and y
Tiny serifs

img: font details of Red Rose

How to use it for logo?

With its small serifs and lack of contrast, this font can be great for logo for companies that want to look inviting, organic, classic, and a little quirky.

How to use it for marketing?

Rose Red is great for headers or pull-out quotes. It has no italics and comes in Light, Regular and bold weights. It looks great as a display typeface for headers and large size marketing copy. It could pair with Roberto or a classic serif, like Cormorant for the body text font.

img: Three weights of Red Rose

Design Idea of the Week

Animation Templates

I was recently having a conversation with a Youtuber about adobe after effects (adobe’s animation/ video effect creation software for video) and they mentioned how difficult it is to create the perfect animation from scratch. When I told them you could speed up this process with animation templates, they were ecstatic! Here are the resources I shared if anyone is making videos:

EnvatoElements

There are many great free animation templates here. I like that they organize the templates by logos, openers, product promos, and more, so you can quickly filter down what you need.

Mixkit

This website includes free templates for animations in various file formats and stock footage for videos, as well as many other free assets, like music, which is handy for podcasting.

Color Idea of the Week

It’s the fall! In upstate New York, beautiful trees are turning into shades of oranges and browns. I hope you are enjoying the beautiful fall foliage everywhere.

img: upstate New York source: new york upstate

Typography Jargon Buster

Neo-Grotesque

seen around 1950s

Neo-Grotesque reworked the design of Grotesque and made shapes and curves of letters less awkward. Roboto is an example of Neo-Grotesque.

img: Roboto is an example of neo-grotesque sans serif

Creative Prompt

Try creating a social media graphic with Red Rose!

Thank you!

Thanks for being hanging out here this week. Red Rose is available here. It is designed by Jaikishan Patel.

img: Red Rose Twitter infographic

If you enjoy this series, you can subscribe here:

Have more questions about design and fonts?
Please email me [email protected] or find me on Twitter at @HuaTweets.
You can also read the past issues on Typogram's blog.

Say something nice to huashu…

1

Just upvoted on PH! Out of interest, have you seen a decent uptick in traffic from your lauch? We're looking at doing a launch in the not too distant future

HarryWasTyping

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2 years ago
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  Thanks Harry! definitely saw a decent increase -- I will probably write a post summing up the launch and what I learned. I will have more to share then!
  
  Good luck with your launch :D
  
  huashu
  
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  2 years ago
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  1. 2
    
    I'd definitely read that post! Interested to know if you adopted any strategies for the launch
    
    HarryWasTyping
    
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    2 years ago
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    1. 1
      
      Thanks, Harry- stay tuned : ) best of luck!
      
      huashu
      
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      2 years ago
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