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Free Ahrefs webmaster tools / £8k Instagram Giveaway → 1M new followers

Hi there.
IndieLetters.com is a bi-weekly briefing of marketing knowledge, tools & learning resources for solopreneurs, and makers like YOU!

👊 I shared my calendly link in Discord group (announcements channel). If anyone wants to have a FREE 1-to-1 meeting with me, come there. We will talk about growth, marketing and sales.
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  • Access 125+ deals including $5,000 AWS credits, $1,000 on Airtable & Notion, $10K on Freshworks, 12 months free on Sendgrid, 6 months free on Typeform etc. Access free deals / unlock all with 20% discount using FALAK on Secret membership. (Tweet)
  • Ahrefs launched Ahrefs Webmaster Tools. Now you can use site explorer and site audit tools for free. Checkout official YouTube video for more. (I think they are making the way to launch their own search engine announced last year.)
  • Grouparoo is an open source app to define / manage customer data and sync it with 3rd party tools. (GitHub)
  • Remotive is a remote jobs board, hand-picked on daily basis. You can also toggle on/off "US-only" remote jobs.
  • To unlock more snippets, 👉 come Inside.

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Joonbot →
Joonbot is a no-code and easy-to-use chatbot builder for websites. Start automating your processes of lead generation, customer support, sales, surveys and recruitment by choosing any pre-made templates or make one. Get forever 50% off on any plan by using FALAK coupon code

Now You Can Add Multiple Links In The Sponsor Description.
Please support by sponsoring an Indieletters issue sent to our 1650+ subscribers (77% US audience), open rate is 44%, CTR is 15.2%. Book an available slot here 👉 Indieletters Sponsor Calendar


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Sign off with your name and website to increase interest in your product

Stuart McKeown of Gleam was just leaving his name on posts and comments, and thinking nothing of it. But as soon as he started signing off as Stuart @ Gleam.io, the number of people reaching out to him increased by about 150%. He was already taking part in discussions so it didn't take any extra work on his end, but more people started checking out his product. Whether you change your display name or just sign off differently at the end is up to you (and the forum).
Tip: Use this tip on Product Hunt too.


Did you sell an info product before building your SaaS by @momoko

According to CS Allen, one of the most common paths I see with IHers is to actually go full circle:

1.Try building SaaS, fail.
2.Switch to info products, succeed, build audience.
3.Go back to building SaaS, succeed.

Recently, a lot of people are leaving out step #3 and just charging for step #2.
This was my approach for IH. I spent years working on SaaS products that never made more than $3-4k/month because I got bogged down writing code and didn't focus on marketing or distribution. Then I built IH, which I'd categorize as an info product, and in very little time it was bigger than anything I'd done in the past.

The one qualm I'd have with the term "info product" is that very often it's interpreted as meaning you need to launch a book or a course, but that's not really the point. There are many other ways to provide valuable information to people, as we're seeing with newsletters, podcasts, communities, etc. nowadays. It's easy to get over-focused on a particular content format, but the format doesn't matter so long as it fits in with your business model, your distribution channels, your customers, and the problem you're solving for them.

In other words, think problem first, solution last.

Compared to SaaS products, info products take much less work to put together, and thus they free us up to think more about the problem instead of having to spend all our time working on the solution. That's a huge advantage.


Use animated images in your articles to increase time on site

Brian Dean of Backlinko found that including animated images can increase the average session duration of an article. That's a big deal because more time on-site correlates with a higher position on Google's results. When adding these visuals, Animated SVGs are a high-quality option, but a simple GIF will work too. If you're not sure what would add value and grab a reader's attention, try showing a step-by-step process of how something is done. Screen capturing services like gifcap and ScreenToGif can help.


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1. £8k Instagram Giveaway → 1M new followers by @harrydry


2. How Lemlist grew from 0 to $250k ARR in 1 year without funding


3. Marketing funnels by @dru_riley


4. Lessons learned after Maggie's startup failed by @maggieryan


5. The "Early Stage Founder" card by @offlinemark


6. Lessons learnt growing to 6000 twitter followers over the summer by @brandonthezhang


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  1. 2

    Thanks a ton Falak for featuring us

  2. 2

    Nicely curated Falak.

  3. 2

    Lots of interesting stuff here. Well done!

    1. 1

      This comment was deleted 3 years ago.

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