Friendly crossed $10k MRR! 🥳
It took us 1 year, 1 month and 25 days to get there.
Here are my 10 most important learnings from growing to 10k MRR:
This tip from @arvidkahl helped me a lot to decide which products to create.
Since I already had a large audience of marketing professionals, I made something that audience might need.
It took us over 50 trial cancellations and 30 churns to get to the 81 active subscriptions that we have now.
We pay more by hosting our customers' data at local European providers instead of the clouds of Big Tech: https://friendly.is/manifesto
Many companies choose us because of this. It helps them avoid legal risks.
Talk about what interests you, what interests your audience and with what you have credibilty.
This is the content that will resonate the most.
I learnt this from @dvassallo's Twitter course.
This does not only create trust with buyers and employees, but also gives you a lot of original content to share.
I got this advice from Daniel Priestley. And it proved right: partners became our primary acquision channel.
Here’s how you can build an own affiliate program w/ only 30 lines of code:
I've learned from growing Wortspiel what it means to be dependent on the goodwill of platforms like Google and Facebook.
That's why at Friendly we rely only on open standards, like the web and email.
We got started super fast thanks to open source. We went from idea to the launch of our first product on Product Hunt in only 26 days!
And we like to give back to the open source community by sponsoring and contributing code.
Everyone tells you to grow. Few people tell you that growing fast or even taking outside money massively increases your odds of failing.
You're probably going to have to do what you're doing now for a long time. Therefore, you should rather make this time enjoyable.
In the beginning I was too ambitious by working many over hours. Now I try to compress everything important into half a day.
The rest of the day I can do whatever I feel like: make walks in the forest, spend time with friends and family, or explore that new idea.
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