Points 1 - 3 show the path to building the right product
Point 4 - 8 show the strategies
I wouldn't have been where I'm right now if not for my life experiences.
I've been hustling for over 8 years now. My lessons from this:
Last year - I’ve finally started my small side hustle - newsletter with viral marketing case studies
I’ve created it for myself as a library for the most effective marketing strategies, to boost my creativity, and uncover the most efficient marketing (that's what I saw in those case studies).
I couldn't find anything like it. Providing just meat, no fluff, marketing tools and psychology behind all of it.
Articles are boring. The value inside them is not.
How to make it attractive?
There’re a few ways to do it and that’s the same principle for every product:
Add viral features to your product and you’re are set.
(Viral features are elements of your product that make your brand recognizable outside of your website)
Example of a viral feature “Powered by” (testimonial.io uses it)
In my case: Sketches with watermark - Got a handful of clients through some larger Instagram accounts who shared my sketches in their posts and IG stories.
Every single business in order to work needs to tap into a traffic source.
Keep to one strategy. Dominate it and expand.
Why only 1 strategy?
The #1 biggest mistake in marketing is trying to implement every single strategy at the same time, resulting in poor execution in all of them
Instead of that:
This is my biggest mistake. Due to my job, I've been exposed to new amazing marketing strategies every week, and I was all over the place. Only recently started sticking to just 1.
In the mid of January, I've launched my second product Brainiac - database of 150 cognitive biases principles and models in marketing on the Product Hunt.
Create a buzz around the launch at least a week before the launch
Ask everybody for upvoting (but don't ask publicly about it. Product Hunt doesn't like it)
Ask a great Hunter from the Product Hunt to help you with the launch - it's like having an influencer helping you with getting votes (I actually didn't get the Hunter, but I was lucky)
The first slide should be a video. The more authentic and funny, the better
The thumbnail should be a GIF (it mattered more back in January)
The first comment should be personal and should tell your story as a creator. Don't be a company. Be a creator
Offer a discount with a limited time offer.
You can gamify upvoting, meaning offer something in exchange for upvotes (but only on priv)
Post your product at 12:01am PST
Choose a good day - Mon-Fri (high traffic, great competition), weekend (low traffic, low competition)
Keep the momentum going, because the loss of momentum is hard to get back
After the PH launch I've had purposely stopped the momentum of my business.
I needed to solve my business administration issues (I'm from Poland).
I'm a member of the Trends.co community.
I've posted a valuable post showing psychology insights from my products on Trends' Facebook group. It received A LOT of positive engagement, that's why this post got featured on Trends' weekly community newsletter.
Somewhere around here, I got my own achievement: clients from Apple and Ogilvy (the best marketing agency in the world) XD
Reddit wasn't very lucky for me, though I went semi-viral a few times:
Step-by-step Twitter strategy:
For people to follow you, they need to notice you at first.
Give valuable comment (20 comments per day) under other people’s posts
Post valuable content at least once a day.
Build in public - perfect mix - showing your journey, showing new features, + showing results (money earned, collected subs etc)
Twitter threads are posts on steroids
Get your best posts retweeted by bigger accounts
I've seen accounts that produced 50 threads in 50 days and received only 500 followers in that time. And then there is Alex who got from 500 to 40k+ subs within the same amount of time. How? Almost every single thread of his was retweeted by his team members (Sam Parr, Trung Phan, Steph Smith, and more)
Get your retweets by:
Value levels of Twitter post/thread:
Similar strategy as on Reddit:
Same as on Facebook:
Add video to your landing
If you want, you can link your website with a short description in the comment, and within the next 24h (till Aug 20th) I'll loom a quick video providing a marketing strategy you might like to use
I'm currently working on expanding my project more rapidly.
Got into a few collaborations, and might increase my prices quite soon (I'm not sure about it, but people mentoring me suggested that a few times).
I'm looking to develop my platform, and need to hire a developer (I have no idea about coding xD). If you want to help me, there are actually 2 ways to do that!:
Promo codes are available ONLY for the next 24h (till Aug 22nd)