A landing page and a google form are enough to get 200+ users from 50+ countries in 72 hours. We built the product in a day on April 29. We shipped it to Product Hunt on April 30.
👉 Here is our website: https://www.papapal.me/
What did we learn from that?
If your idea/product attracts people, the product by itself is enough. We always hear people saying they need to develop this feature or this mobile app to get those users. You know what? YouPorn has no mobile app. Still, people go every day on their phones.
Launch as soon as possible with as little as possible. You never know if it's going to interest someone... You need to adapt this rule to your product. For example, if it's a SaaS, launch with a simple mockup.
Our original idea was not to build an email service. We wanted to do an app. But before, we needed to validate the idea, step by step. We thought a free email service was faster to ship. No crazy hypothesis about how to price. Nothing to dev if no one is interested. Plus, we wanted to build something that people wanted. So we thought it would be easier to attract and talk to users with a free service.
We basically launched without any automation setup. We thought about matching people by hand. But no, there are too many people to do it by hand... It's a side-project, we should not spend too much time on it. So we made a Google "Apps Script" to match people and send emails. We knew nothing about "Apps Script". Took 4 hours of work. Let me know if you want to know how we made the script in details. Our back-end is nothing more than a Google Sheets + Apps Script.
Prepare everything the day before the PH launch. What you will post on FB, LinkedIn, Slack, Reddit. Think about the timezone. For example, post in French groups/forums the night before if you are in PST.
Launching a product takes a full day. You have to answer comments and post everywhere... Don't expect to do anything else than promoting the launch everywhere.
👉 Now, we have to check the churn and build the community. Do you have any advice?
Hope it will inspire some of you to start simple and launch now ❤️