Gain new customers by promoting your company on the product you sell

Gain new customers through "native ads" by promoting your company somewhere on the product that you sell.

John "Pliny" Eremic of Endcrawl ($20,000/mo) gets roughly 10% of new customers this way. He places his company's name and logo and the bottom of all Endcrawl projects as default. These can be removed by the customer but many choose to leave them there. As a result, Endcrawl is sprinkled across hundreds of films, including roughly a third of the films at Sundance. He encourages all founders to put thought into what might constitute a "native ad" in their space.

More 30-second growth tips?

Every day we share a tiny, bite-sized tip for growing your business. Click here to see more and get Growth Bites in your inbox 👌

  1. 2

    That's an interesting thing I've thought for some time about: when choosing what to work on, should you take into account wether you can promote your product by putting your brand on it?
    (This doesn't work for every product!)

    1. 1

      Yeah, this will work best for products that are displayed to non-customers. It's definitely something to consider :)

Trending on Indie Hackers
Considering Cold Mailing? Here's My Personal Experience! 📧 10 comments Roast my landing page. We help SaaS businesses grow by... 8 comments Do you have 0 paying users? Let's chat 8 comments Status Dumps to be more productive, happier, and avoid burnout as an engineer 5 comments How can we improve our pre-launch landing page? 5 comments Show IH: Introducing M4M, the marketing-focus community for makers 1 comment