To reach new users pre-launch, create a waitlist for people to try your beta and reward anyone who invites a friend by reducing their wait time.
Aljaž Fajmu @internetsamurai of NightWatch ($40,000/mo) had his beta invitation post shared 300 times on Twitter with this approach, expanding his reach and attracting new customers. He just created a special beta launch page which allowed users to apply for a beta invitation. If someone invited a friend to join the waitlist, they earned points which led to a faster invitation.
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