Get more replies to cold emails by telling the lead how you found them in the subject line

Try out the subject line, "I found you through [insert relevant name]" to get more cold email responses.

For LeadGenius, this results in email open rates of 87%, click rates of 15%, and reply rates of 26%. When tested against four other potential subject lines for cold emails, this one was the clear winner. In the subject line, you can name the person who connected you or the author of an article where you first heard of the lead. If you can't find a name to use, try referencing the website or platform where you found them.

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