Get the right design, then get the design right

Source: Des Traynor's Twitter

This is great design thinking. Especially when building new products. But even for new features. It's so easy to get hung up refining one idea. In my experience it never works that way.

When it works, it's like batting a home run. When it doesn't work, you can't keep running up and hitting the ball more to make it a home run. It needs to go over the fence from the start.

To do that, it's so important to consider the entire solution space while exploring. Keep it small, keep it quick. Don't fall in love with your creation. Keep the learnings but throw away solutions that don't work. Try a different way. Be fluid. Ideate divergently.

Unless it feels like you stepped on a landmine and it blew your face off, keep exploring the whole space. You'll feel it when it happens. There is no missing it.