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46 Comments

Good resource to learn to create a startup?

Hello hello,

I'm a developer. I know how to create an application/tech product, but I'm realising I have no idea how to market it.

I keep asking myself the following questions:

  • How can I be sure my idea is a good idea?
  • How do I turn an idea for an app into a business idea?
  • How do I release a product on the market?
  • How do I talk to users or clients?
  • Do I need an investment to boost my startup?
  • How do I even manage a business!??

I'm sure there's not one single way to answer these questions, but I believe there's always a path to follow and that no product ever becomes popular just by chance. I might have answers to some of these questions, but because I lack experience I have absolutely no confidence in these answers.

So I was hoping you guys could help me out. What are some good resources that could teach me what I need to know about startups so to answer these questions with confidence? What are some good no-bullshit books or courses you could recommend that offer actionnable ways of founding a successful startup?

Thanks! 🙏

  1. 6

    Hey!

    You've probably heard of Paul Graham? He's written a lot about startups, you can see my summary here:
    https://www.jaakkoj.com/blog/graham

    1. 2

      Excellent post, very impressive! Looking forward to reading it.

      Now do the hundreds of LessWrong posts and (probably) thousands of Slate Star Codex posts =)

      1. 1

        To be frank, I've been meaning to read all of those posts😂

        I'll just add Edge.org to the mix, why not haha

    2. 2

      Wow this is exactly the kind of stuff I was looking for! Thanks!

  2. 2
    1. Pieter Levels presentations on YouTube.

    2. MAKE book by Pieter Levels

    3. The 1st 200 podcast episodes of Indie Hackers.

    4. The 300ish Interviews on Indie Hackers.

    If you can't answer your questions from these resources, you might be overthinking the questions.

    The biggest problem I find is actually FOLLOWING the advice in the above resources. If you figure that one out, please let me know. :)

    1. 1

      Interesting, thanks

  3. 2

    I think you can start by reading @arvidkahl's Zero to Sold or Pieter Level's Make.

    The only thing I want to add is that you don't need to have all the answers to your questions above now.

    Just start doing one thing to move forward and find the answers when you really need it.

  4. 2

    I wrote an e-book on how to do marketing for a startup. Would you like to see it?

    1. 2

      This is good timely reminder. Thanks for sharing.

  5. 2

    Hey there!

    I’ve got a similar situation as you, then I compile a list of what I found and read on the internet. I think it’s a good fit as a new founder or creator.

    Here you can find the list under “Guide”, https://resource.blackish.com/?orderby=post_date&offset=1&postType=guide

    Hope this guides can help you along your journey.

    1. 1

      This is an extremely helpful resource @Jinxuetan, thank you for sharing.

      1. 1

        Glad that you find it useful!

    2. 1

      Wow this is awesome, have you read all these resources ?

      thanks a lot

      1. 1

        Not all of them, but I will eventually as they’re my reading list.

  6. 2

    I used YCombinator's Startup School. Just a series of short, free videos by people who have done this a lot.

    https://www.startupschool.org/curriculum

    1. 2

      The startup school looks good!

    2. 2

      This comment was deleted a year ago.

  7. 1

    I see people have already suggested SO many amazing resources.

    So, pardon me for my shameless plug here, but I have a YouTube channel where I talk a lot about exactly these topics 🙌

    https://www.youtube.com/SimonHoiberg

  8. 1

    Check out Tyler Tringas' articles he wrote on his blog for starting a micro SaaS: https://tylertringas.com/micro-saas-ebook/

    He covers all of that stuff -- it's especially helpful material if you're a developer.

    Don't start building anything until you know exactly how you will reach your audience!

  9. 1

    In terms of marketing I'd highly recommend Traction by Gabriel Weinberg and Justin Mares.

    I'd also check out Lean Customer Development by Cindy Alvarez with tips of product validation.

    Good luck!

  10. 1

    I hope you will see this message - and not only you actually; whoever wants to build something.

    I learned so MUCH from Harvard i-lab | Startup Secrets by Michael Skok > https://www.youtube.com/watch?v=MgpHuo52OfY He is a living legend - and so so successful at teaching. Such a wonderful program of 10 long videos. I can't believe we all can access it for free.

    1. 1

      I will check it out, thanks

  11. 1

    If you want to get good at talking to your users, you should read The Mom Test by Rob Fitzpatrick. An easy read. Highly recommend it.

    1. 2

      I heard of that one !

  12. 1

    I really love First Round Review, where they've interviewed a ton of great founders over the years. I never skip an edition of their newsletter and their podcast is pretty great too. Must-read.

    https://review.firstround.com/articles

  13. 1

    If you are building a startup then you will need to build a community. I'd check out this massive free resource here to help you do that: Threado.com/communityos

  14. 1

    Lunching resources about that next month

  15. 1

    Some of the resources that has helped me create successful companies for clients are:

    1. GrowthHacker.tv: A place where you can watch interviews of successful growth hackers and entrepreneurs.

    2. Aytm: This survey toll not only helps you in creating a survey form, but also helps you in reaching out to the right audience that will be interested in taking these surveys.

    3. Glasshat: A SEO tool that helps startup owners in planning their SEO and other digital marketing activities.

    4. Wave: Wave is a free online accounting tool for startups and small businesses. The website helps you track all your expenses and incomes, and also helps you with your taxes.

    5. Freshdesk: Customer support app that helps you From ticketing to tracking to FAQs.

    1. 1

      will check them out, thanks!

  16. 1

    Although not necessarily related to the bullet points you have, I recommend listening to podcasts of Founders telling their stories. One good one and extremely popular (maybe you already know it) is How I Built this in NPR, the host is Guy Raz. It is a great window into how startup journeys are not perfect and even the big ones had tough times. It will help to ease the pressure a bit, you will understand that this is an iterative learning process with ups and downs. Also you might pickup some tricks from those stories.

    Additionally, YC startup school as mentioned in other answers is indeed a great great guide to use to ramp up. They have a list of solid videos and articles that address what you are asking in the bullet points.

    Finally, I also recommend reading The Lean Startup by Eric Ries and Rework by 37 signals. It will get you into a more build/learn mentality and focus on things that really matter to move forward and not things that will keep you on a stand still without really getting started.

    Hope this helps! Good luck!

  17. 1

    Hello fellow developer,

    I suggest you the book "Hello, Startup: A Programmer's Guide to Building Products, Technologies, and Teams". I liked it a lot and I notice now that it has a very high rating on Goodreads -> https://www.goodreads.com/book/show/26457143-hello-startup. Check out its related website if you are interested -> https://www.hello-startup.net/

  18. 1

    Try this https://tryfundhub.com/resources/

    You have 170 different resources - you can filter stage (idea, problem/solution, product/market fit, etc) and by type of resource (article, podcast, YT, etc.)

  19. 1

    There's also a Business Entrepreneurship playlist by the Crash Course YouTube channel

  20. 1

    I'd recommend reading The Lean Startup by Eric Ries and signing up for ycombinator Startup school. Then just follow a few tech entrepreneurs and read their stories.

    1. 1

      Will do that, thanks!

  21. 1

    I've been on a similar journey for 6+ months. I realized that it's a series of questions you have to try to uncover the answers to.

    I've collected many segmented questions based on customer desirability, feasibility to delivery, viability to sustain a business, go-to-market strategy. I can share some if you like. I don't think there's one way. Or right order to them. Here are the initial ones I feel are critical

    1. Our Why, People's Pains & Gains
      How do we know this is a real problem and worth solving? What are people's unmet human needs, desires, and unwelcome or harmful situations (functional, emotional, and psychological)? Are they ready to solve a problem? Are they willing (is the pain large enough to action it now)?

    2. Our What & Vision
      What does this look like in the product? What products, services, experiences do we bring into the world?

    3. Our Value Proposition
      What unmet customer needs, problems, desires are we fulfilling (functional, emotional, psychological)? Which are pain relievers and gain creators? What is the unique promise our offer provides? How do they articulate their needs/problems/desires?

    4. Go to Market -- Who are the Early Adopters
      Crossing the Chasm: Who? What? Where are they?

    To make sure it aligns with your personal motivation, I would add one of these two
    5. What Question We're Uncovering
    What question/mystery are we obsessed with uncovering in the world? How do we grow people's access, confidence, mastery of any subject?

    1. Our Purpose
      Why is this problem worth solving beyond making money?

    I'm starting to write on this here https://rigelblu.com/blog/21.11.19-the_beginning.html

    1. 2

      Thanks for the reply. I'll check out the blog for sure.

      I agree that getting the first users and understanding their experience before making the product "global" seems very important.

      1. 1

        Let us know how your start goes. They’re always so interesting

  22. 1

    Hey Tofl!
    IMO, the best way to find a good idea for your project would be to dive into different kinds of business sectors, communities. Talk to them, get to know their issues, what makes them frustrated? Also, make sure you are a good member of that community. Offer some help to those, if you can. And I think it won't be long before the idea hits you.

    From what I read, and from my tiny experience - the tech side is only the beginning. The harder part comes after it.

    Good luck and I am subscribing to you to hear good news in the near future!

    1. 1

      Thank you. Yes, I am trying to get interested in different sectors, and I keep a list of ideas, for what they're worth!

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