October 9, 2019

Google AdWords Hacks for Initial Customer Traction

Google AdWords is a fairly expensive platform for user acquisition but very effective. So if you do have the budget for it then you can use these tips while running your Google search campaigns:

  1. Start with only exact match keywords and follow it with slight variations of converting keyword in phrase match.
  2. Do not bid high initially. Keep it just above the recommended bid and keep increasing slowly till it makes business sense.
  3. Add a CTA [Call to action] right at the end. No where else.
  4. Add your brand name in the heading and the extension if your domain is not .com.
  5. Use pricing or percentage numbers in the headline.
  6. Add terms related to the keyword in the description.
  7. Ensure that the keyword is present in the landing page.
  8. Make the buy/form filling section the first screen they see when they come to your website.
  9. Do not use a lot of heavy media on the page to ensure faster load time.
  10. Do not use pop-ups but encourage people to chat with you.

Hope this helps.

  1. 2

    These are specific and solid! Thanks for sharing.

    1. 2

      You're welcome Shawn. Are you currently using AdWords for your marketing?

      1. 1

        Not at the moment, but I'll use your advice when I do.

        1. 1

          Great! i'd love to know how it turns out.

  2. 1

    Solid tips

    1. 2

      Thanks @NxAlessandro! Glad you found it useful. Which of these tips are you most likely to use in your campaigns?

      1. 1

        All of them, we essentially run aright now an adword campaign on our brand name right now with exact keymatch + Google auto bid adjustment + simple landing page + ...

        1. 1

          That's great. I checked out your service, it is interesting what you guys are doing. I'd suggest you do more display campaigns now than search. You can use the keywords of your alternatives like Canva, Adobe Spark, Fotor etc.

          Also while choosing sites to advertise on, you can focus on sites that deal with paid social / display ads :)

          1. 1

            Thanks for your advice :)

  3. 1

    @shiva_prabhakaran thanks for the tips. did these tips help you to succeed in any Adwords campaigns so far? could you tell us a bit about your results? I tried it a few times and never get any sales through it but just waste my money.

    1. 2

      I have tried these at multiple startups I've worked for and they do work. We got a 10% reduction to our acquisition cost for 3-4 months straight. We were also able to improve metrics like CTR, Time on site etc.

      Also, Google AdWords is very lucrative and effective but if it is not set up or optimised right, then the business will bleed money.

      1. 1

        Hey Shiva, thanks for this advice and for your short but valuable article. I applied your advice and start a new ad for my product Blink — https://niceverynice.com/blink-email-templates/. Today I've made a sale through this ad!

        1. 1

          Hey @vladimir, that is great! Congrats on the sale.