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GoSolo: Open a Business, Not Just a Bank Account

Hi everybody,

Excited to announce that GoSolo is finally live in the UK as a product!

GoSolo makes it lightning fast to register a new limited company, get a business bank account with a debit card and from there, start raising invoices and receiving payments.

Free business banking for all founding members
To help entrepreneurs get their businesses off the ground, GoSolo is launched with a limited number of founding memberships that provide completely fee-free business banking and support for two years.

100% safe and secure
GoSolo is fully authorised and regulated by the Financial Conduct Authority (FCA), so all funds are secure and protected in line with FCA requirements and Electronic Money Regulations.

As the founder of the product, I would especially value any feedback from the community here, having seen lots of constructive and helpful ideas.

Try it here: GoSolo
UK based only

  1. 1

    Congrats on launching! 🎉

    Some feedback:

    • I'm super confused by the heading. It's changing really quickly and every heading showcases another feature. My natural question: What does your product actually do?
    • You do so much that it's hard for me to understand when to actually use your product. I'm overwhelmed.
    • Why "Better Business Banking" if you actually register the company for me?
    • I'm also wondering: Are you a bank? Are you a reseller? Why should I trust you?

    All in all, I like your pitch in this post ("GoSolo makes it lightning … receiving payments") so much more than the pitches on your website.

    1. 2

      Thanks Niklas!

      indeed, the current version of the website is confusing, that's why we will have a new one from Monday :)

      I am finding it a bit hard to balance between the "register a company" and "get a business bank account" messages.

      Too much focus on the former leaves the impression we are a legal company, like a formation agency. Too much of the latter - and we are an unknown "Revolut/N26"-clone.

      In practice, for a solo business owner, we can register the New Co. LTD, open the bank account, issue card and give them the tools to operate - all in our app and in a single process. If you ALREADY HAVE a company, sure enough, we can open you a business bank account, hence the confusion.

      Our new website version will attempt to fix that by focusing 90% on the NEW company + bank account process, that's where our USP is. I am hopeful that would make the message clearer.

      Thanks again for your comments!
      Dima

      1. 1

        indeed, the current version of the website is confusing, that's why we will have a new one from Monday :)

        Nice! 👍

        Our new website version will attempt to fix that by focusing 90% on the NEW company + bank account process, that's where our USP is. I am hopeful that would make the message clearer.

        Your USP is the unique value you provide to your customer.

        It is NOT "focusing 90% on the NEW company + bank account process." That doesn't tell me anything about what I gain from using your solution.

        The USP could be something like "LTD with bank account registered in 10 minutes."

        Check out Julian's guide on landing pages for steps to figure out compelling USPs.

    2. 1

      As a follow-up, created a post in the Landing Page Feedback group to choose from a new take on the landing page: https://www.indiehackers.com/post/2-options-for-gosolo-a-business-banking-company-formation-app-ba3b971a60

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