In my quest to create Logobly.com, the world's best startup logo maker, it seems I’m pissing people off.
I recently got an email from what appears to be a disgruntled designer. And they’re pissed:
“Do you ever stop to think that efforts such as yours pushing products that don't need a designer logically will end with designers no longer able to get work or support themselves? The notion that just having a tool turns anyone into a designer is distressing and in my view, disrespectful of your own profession.”
‘The guy has a point Craig’ I hear you say.
The response to my little love letter lies in coffee. Yes, coffee.
Most of us love coffee.
There are almost as many ways to make coffee, as there are flavours.
One way is to make coffee at home. Do it yourself. You flick the kettle on, grab your favourite mug, chuck in some Nescafe, sugar, milk and stir. Bam, a homemade brew is now yours to enjoy.
Another way is to use a fancy pants coffee machine. Slide your mug under, tap a few buttons and bam! You’ve just created yourself a latte in no time. You’re good to go.
Another way to get your sweet coffee fix is to engage the services of a professional barista. You stroll on down to Starbucks and patiently wait in line. You order your coffee exactly how you like it, speaking directly to a pretty barista. You pay your £5 and wait whilst they do their magic. Your hand-made coffee gets served up complete with your name written on the side. Delicious.
Will Logobly, my new logo maker for startups take work away from designers?
In short, no.
As always, it all comes down to the customer and their preferences.
People who want to create a logo for themselves at home on their own time with their own skills and tools will create logos themselves.
People who are short on time, have some money, but not a lot and really need some help will use a logo maker to design their logo.
And people with more time and more budget will employ the services of a designer and a design agency to sit with them, take a brief and design a logo for them based on their needs.
Time for a coffee ; )