Grow your audience by writing guest posts tailored specifically to the user segment that you and the blog have in common.
Alex Turnbull of Groove ($500,000/mo) reached more than a million people this way. He says a few things are critical:
- Don't pitch a guest post cold. This might mean sending an email prior to your pitch introducing yourself and sharing what you appreciate about the blog.
- Be clear about why this post isn't just a good post, it's a good post specifically for their audience.
- Share a two to three sentence teaser of what you plan to write for the post.
- Build a targeted landing page for those who came to your site via your guest blog offering them a promo or deal (like a free trial of your product).
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