Growth December 16, 2019

Grow your audience with guest blog posts tailored to the blog's readers

Growth Bites @growthbites

Grow your audience by writing guest posts tailored specifically to the user segment that you and the blog have in common.

Alex Turnbull of Groove ($500,000/mo) reached more than a million people this way. He says a few things are critical:

  1. Don't pitch a guest post cold. This might mean sending an email prior to your pitch introducing yourself and sharing what you appreciate about the blog.
  2. Be clear about why this post isn't just a good post, it's a good post specifically for their audience.
  3. Share a two to three sentence teaser of what you plan to write for the post.
  4. Build a targeted landing page for those who came to your site via your guest blog offering them a promo or deal (like a free trial of your product).

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