By interviewing your peers, you can create amazing content while attracting new audiences. And if the interviews are text-based, they're quick too. Get more eyes on your brand with written interviews.
Sound familiar? We love text-based interviews at IH. In fact, they played a huge part in our growth in the beginning. And we're not alone — @patwalls of Starter Story got 12.6MM impressions in about a year by interviewing founders. What's more, from outreach to editing to publishing, it only takes him about 30 minutes of work. Text-based interviews make for great content and they're way easier than creating articles from scratch. They also bring the interviewee's audience into your ecosystem. And they can be great for SEO too. All you have to do is create an interview template that you'll use each time. Then reach out to people in your industry, starting with people you know. When reaching out, keep your message short. Tell them why you want to interview them, specifically. Show social proof and let them know what kind of exposure they'll get. Don't be afraid to follow up. And after they've completed the interview, make sure to edit it. There will inevitably be typos.
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