Growth February 26, 2020

Growth Bite: Remove all nonessential links from sales pages to increase conversions

Growth Bites @growthbites

To increase conversions, do away with the navigation menu and other distracting links on landing and checkout pages.

When Yuppiechef did this, their conversion rate doubled from 3% to 6%. Any link on a conversion-focused page is a possible distraction from the conversion, making it more likely that potential customers will wander off.

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  1. 2

    Hi there, thanks for the tip! What do you mean by "do away with the navigation menu"? Removing irrelevant items in the navigation bar?

    1. 1

      Not just removing irrelevant items in the navigation bar — YuppieChef actually removed the entire navigation bar on these pages.

  2. 1

    Can anyone find an example where yuppiechef did this? their current landingpage has tons of links https://www.yuppiechef.com/

    1. 1

      That's their homepage. Nothing wrong with having links there — most companies do!

      This growth bite refers specifically to landing pages and checkout flows. Landing pages are often confused with homepages but they're different — in short, they are pages where visitors from specific sources can complete specific actions. I don't have links to YuppieChef's landing pages, but you can check out the source material here if you like.

      Hope that helps 👍

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