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Growth Bite: Strengthen your brand by creating your own reaction gifs

Responding with emojis and generic gifs is for the birds. Create your own reaction gifs to strengthen your brand, and have a little fun while you're at it.

@ramlijohn of ProductLed made 33 of his own reaction gifs, and it only took about 20 minutes. He included a mind-blown reaction, a wave, a hat-tip, celebration, you name it. Now, when he responds to be people on social media, he does it in style. His responses stand out, his face becomes familiar, he builds relationships, and his brand gets strengthened — far more so than if he used a generic gif without his mug. To get started, record yourself on Zoom, then trim the video using something like QuickTime. Convert it from an mp4 into a gif using a tool like EZGIF or CloudConvert. Then use them when relevant, but try not to overdo it.

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