Growth Strategies of the Week (Position yourself against a competitor + Email Course as a Lead Magnet and others)

I've curated and summarised over 150+ growth strategies posted by founders and here are the 3 strategies from the GrowthHunt database for you indie founders to replicate this week:

Position yourself against a competitor on your website

What is this?

In order to stand out in a crowded market, you need to make your audience understand how different you are from your competition.

Case Study

This is one of the strategies used by Marko Saric, founder of Plausible Analytics to reach $2,750 MRR in 135 days.

He position his web analytics tool to the most well known analytics tool in the world: Google Analytics to educate his target audience with just a single sentence.

As seen in the image above, Marko's reasoning is that:

"we positioned ourselves directly and clearly against Google Analytics on the aspects where we think they’re not doing as well and where we think we might have a better solution for some site owners."

You can position your business against a market leader that many people are aware of, and highlight how different you are to them without wasting more time trying to educate the audience.

Using Twitter to engage potential users

What is this?

Twitter can be a great source for leads in your industry that are unhappy with the current tools provided by your competition.
The trick: Find them and engaged them to provide a solution (your tool).

Case Study

Alex Turnbull is the CEO of Groove, an all-in-one customer SAAS.

He used this particular strategy (among others) to launch his product to 100 paying customers within 24 hours.

What he did was to chat with people who used his competition's products by searching on Twitter for these conversations.

In his own words:

"I’d look for people complaining about other support products, and ask them if they’d be willing to chat. This helped us steer clear of building a lot of the existing pains people had into Groove."

Final Results

• more than 2,000 people signed up for his beta launch
• more than 100 users converted to paid accounts after the trial

Email Course as a Lead Magnet

What is this?

Many founders started out with lead magnets like a downloadable file or a PDF to build their email list.

But have you come across a free full online email course as a lead magnet?

Case Study

Monica Lent of Blogging for Devs—a niche newsletter and a thriving paid online community, started building her email list and she decide on a free 7-day email course instead.

Her reason:

"I wanted to drive genuine interaction. PDF freebies would have been a lot more transactional; you give me your email address and I’ll give you a PDF in return. That’s where interaction ends, and I wanted to get subscribers involved and engaged for longer. "

She attracted 1000 subscribers in two weeks time. By the end of the free email course—10 emails and 12 days later—almost 60% of her subscribers open these emails.

Check out her full case study here

I'm currently offering a free access to the database (if you complete the survey) to check out more strategies that you can replicate to get your business off the ground.

Cheers and all the best!