Guidance on the promotion of a new site
Hey All,
I just launched the first version of a new project. Not sure what you would call this. It is not really an MVP, it is more of a landing page in an attempt to gauge the interest of people and businesses out there :)
The gist of the project is the following:
"Ourbackyard is a project that aims to empower local communities by connecting local, non-franchise businesses with the people living in their community. We are often unaware of the wealth of businesses and services in our own backyard. We aim to change that by making it quick and easy to find what you need." - https://ourbackyard.co.za
The site and communities targeted are based on South Africa so this is an important thing to note. I have set up a Facebook page as well as a presence on Twitter and Instagram, but of course, those accounts are bare and do not yet have an audience.
My question for you all then is, what are some good places to reach out to, to spread the word and get the right people to look at the site? If I cannot drive traffic/eyeballs to the site, it is going to be really difficult to determine whether I should invest more time and effort into building out a real first MVP.
Thank you so much for your time. I look forward to hearing all your great advice.
I've seen alignable.com, which seems to sort of be trying to do the same thing. I have a profile on Alignable but it does not work well, I never visit the site, and I don't really engage with it. It seems like Alignable has ended up being a crappy sales platform for small, local B2B.
As @planmoretrips said, I'd print up a postcard-sized info sheet (print 2 per page and cut yourself if like) and visit local biz and drop off the info cards. Something that clearly states the problem you've identified, the proposed solution, and the proposed [accessible] pricing would hopefully engage small biz owners.
Someone else on IH was working on an idea for food trucks and asked for marketing advice. The idea I gave them was to identify non-peak business hours and drop by then. For example, many years ago when I worked in restaurants I'd drop off a resume to apply for a job on Tuesday afternoons around 2pm, the business is super slow so they're likely to look at your resume on the spot. Dry cleaners will have a different non-peak time, so will accountants, and every other category of business.
Thanks so much for the great feedback @Lakebed_io
This comment was deleted 2 years ago.
Great ideas, thank you!