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Guide to Video Marketing for SaaS Businesses

Many marketers would say that video marketing is the way of the future. Still, with over 85% of internet users in the United States watching video content weekly, it’s safe to say the future is now.

So, what exactly makes video marketing so effective, and how can you benefit from its implementation? Read on for a complete guide to video marketing for SaaS businesses.

You can use video marketing to attract customers, convert them into buyers, and retain existing customers by keeping them entertained and informed. Engaging with your present and potential customers through video marketing is often more effective than textual or image-based marketing.

Why Does Your SaaS Business Need Video Marketing? 🎥

Background

Video marketing works incredibly well for SaaS and software businesses. Why? Because your customers are already on the internet and making use of digital platforms.

Over the last few years, this medium popularity has grown exponentially, with video moving from a mere marketing tactic to an entire business strategy utilized by some of the most successful SaaS companies.

Keep in mind that video-sharing company YouTube is the second largest search engine globally — and with good reason. Right now, people are looking to videos for information on every aspect of their lives.

Create engaging videos, and you could reach new customers or reengage previous clients. Video can also be highly effective for converting B2B prospects for SaaS and software businesses. You can create videos in various styles targeted to your audience segment and purpose and be designed for your different marketing funnel stages.

SaaS video marketing can drive traffic to your website, create greater customer engagement, increase your marketing return on investment (ROI), accelerate sales, and improve customer loyalty. But more about this later.

10 Video Marketing Statistics

Video is an incredibly effective marketing tool, with some pretty staggering statistics:
• One-third of time online is spent watching videos.
• People watch an average of 16 hours of video online per week.
• Viewers remember 95% of the information when they watch it online compared to just 10% when reading it as text.
• Social video generates 1200% more shares than text and image combined.
• 96% of people have watched a video to learn more about a product or service.
• 68% of consumers prefer video to articles and infographics for learning about new products and services.
• 64% of consumers make a purchase after watching branded social content.
• 86% of people would like brands to produce more video content.
• Adding a video to a landing page can increase conversion by 80%.
• The average user spends 88% more time on a website with video.

These are just a few of the standout statistics, but from these numbers, it’s clear that SaaS businesses cannot afford to ignore this powerful marketing medium.

7 Key Benefits of Video Marketing for SaaS and Software Businesses 🚀

1. Drive Traffic and Boost Your SEO Ranking

Video platforms like YouTube boost SEO rankings for individual videos and the pages that host them. Viewers will stay on your site longer if they’re watching a video, which increases the session duration on your website. And if people are staying longer on your site, that’ll open help to boost your SEO ranking.
People are also more likely to visit your website after watching one of your videos on another social media channel. In this way, more videos equal more traffic — and more traffic equals a greater SEO ranking.

2. Increase Your Conversions

People want quick answers to their questions, and they want to get those answers in an engaging way. With life getting busier and attention spans decreasing, videos that are short and engaging tend to perform better when it comes to conversions. It’s also easy to track these conversions with analytics tools.

3. Save Time, Money, and Resources

Videos can save on hours of customer support. For example, a well-produced product demo video helps save time, money, and resources on call-center costs to help customers determine how a product or service works. A video, which showcases a product or service in a simple, easy way could also replace a brochure or a text-based website page.

Videos can replace multiple advertising and social media campaigns, getting consumers to learn more, do more, and engage more with far less time and effort on your part.

Lastly, videos are easier to digest and remember than long reams of text, which translates to being better at generating leads.

Tip: Research shows that users are more likely to respond to a call-to-action contained inside a video.

4. Build Your Community and Appeal to Audiences

Videos make it easier for SaaS businesses to reach their audiences in a way that promotes engagement. Customer testimonial videos, for example, can be presented in such a way that they build trust for a business or product. Customers who see real people’s experiences with your product are more likely to purchase it.

A new trend for SaaS businesses is to create company culture videos. These give viewers behind-the-scenes insight into what it’s like inside your business. Use it to convey a sense of transparency, and promote your business’s personality to leave a lasting impression on your audience.

5. Increase Engagement

As videos are often hosted or posted on social media platforms, they’re excellent tools for increasing engagement on your channels. People will share videos they find interesting or entertaining and are more likely to respond to them if they find them useful.

Tip: Aim to stimulate positive discussion with the videos you create and share. Try to provide real value, inspire your audience, or entertain your fans and followers.

6. Increase Brand Awareness

Most businesses are looking to increase brand awareness, especially if they haven’t been around for too long. Do you want more people to know about your brand and do business with you? Then create videos that will interest and resonate with your target audience.

Competition is rife, so your videos need to stand out. They must be original, memorable, shareable, and creative. If they are, users will remember your brand and recommend it to others.

Tip: Set aside some ad budget to promote your videos to the right target audience.

7. Opportunities for Creativity

One of the most significant benefits of video marketing is that it allows greater creativity than many other mediums. Videos can include custom graphics, animations, live-action, or augmented reality. They can bring humor or personality to your brand, tell your company’s fascinating story, or showcase satisfied customers. The options for innovation are endless.

Tip: Be as creative and original as possible, as this will set your business apart from other brands.

Learn how to get started with SaaS video marketing and which types of videos can work best for your SaaS on PayPro Global’s blog.

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