6 months ago I learned about HARO, a platform where journalists ask experts for quotes about different topics.
By subscribing as a "source" (it's free), you get daily emails where journalists request quotes to insert in their articles. Just choose a story where you have valuable knowledge to share, answer their questions and send it to them.
It's usually for very established publications, so getting picked can be huge for reputation and SEO.
We tried it in last December, and probably sent out half a dozen answers. But we never heard back from any journalist. It felt like we had sent everything into the void. We eventually stopped.
But yesterday, one of the journalist replied back: "thank you so much for your input, the article is now live!".
Boom, just like that, we got an article that mentions Logology and links to us on a super established .edu domain. Doesn't get any better than that!
What's interesting is that out of the 6 or so replies we sent to journalists, this one was where we had the most value to bring. My cofounder is an expert typographer, and she had super interesting things to say about it. The other answers we sent were around more generic topics like "entrepreneurship" or "design" in general.
So what I get from this is that to be successful at HARO, it's better to reply to super niche topics where you have a clear edge.
We'll focus on that as we start sending out answers again, and keep gathering super valuable links!