Today, you see so many Instagram users claim "hashtags don't work anymore" or "hashtags are dead." These days it seems that hashtags work half the time or even not at all. It's like our views that come from hashtags are completely random. We know Instagram is changing its algorithm but it's too hard to keep up. With all the unexplained behavior it's easy to write off using hashtags on Instagram but…
I promise hashtags are as valuable as ever. 🏆
In fact, because hashtag strategies on Instagram have become more complex and harder to understand if you know how to wield them then you way ahead of the curve. Unlocking their full potential and increasing your reach via hashtags can be what takes your brand to the next level.
There are two fundamental changes that Instagram made to their app recently that affect how we should be using hashtags. Understanding the motivation behind why Instagram implemented these changes is key to how you can use them to your advantage.