Two years of indie hacking. Sharing my failures.
Hello everyone, and sorry for the controversial title, I just wanted to share a few internal thoughts that have been troubling me over the past few months, and this is the only place where people may understand me.
I was planning to write some post and talk about the product I’m launching today, but while writing it I realized that there is something more important I want to share. So fuck it.
I remember first finding this website and the whole indiehacking scene about two years ago. It was love at first sight, so refreshing to see all these rule breakers defying common startup logic. I was attending a startup accelerator at the time, and it was like my brain exploded. You don’t have to go all or nothing, you don’t have to become a billionaire, you can be a modest millionaire. You don’t need co-founders, funding, ads, a ground breaking idea. Every rule was broken.
I was sold, I’m going to break every rule. I had more success in the first 6 months of indiehacking than in the previous two years of building “startups”. I was breaking every single idea I held true.
However, over the course of these two years, I found myself stuck in a pattern and creating my own rules based on what I saw around me. Some of them might sound familiar.
-Has to be B2B
-Has to be SaaS
-Has to scratch my own itch
-Has to be my burning passion
-Has to be in tech so you can launch on ProductHunt, HackerNews and Reddit
-Has to make the world a better place
-Ads don’t work
-Affiliate marketing does not work
Just to clarify, these rules were made by me subconsciously, I am not insinuating that anyone forced them down my throat. On the contrary, all the amazing guests Courtland has had on the podcast have said that just because something worked for them does not mean that it’s an unbreakable rule of nature.
So this is not a bash on anyone, I love this community and I care about it. That’s why I’m posting this.
I have a hunch that it cannot be just me, maybe we are all falling into a pattern and a set of rules, and the once rule breaking indie hackers are coming up with their own rules and caging themselves up.
What do you think?