Empathy maps are a great way to figure out pain points and opportunities.
Hi all. I’m a UX/UI designer with over 10 years of experience in this field and I want to share some quick tips that get me results in my line of work.
When I think about any product building process. It all starts with a better understanding of your user. There are techniques such as personas, customer journey mapping and etc. The problem with them is that they are super time consuming to do.
You spend 20-30h of research but it doesn’t always answer the question of how exactly you can provide value to your user.
I am not downplaying the importance of these methods. However, I have a way to get to a similar result faster.
Have you heard about empathy maps?
According to Paul Boag, an empathy map is a collaborative tool that teams can use to better understand their customers. It consists of an image of the customer surrounded by six sections.
They are faster to create than customer journey maps. Empathy map sections are:
The problem with the original that it was a bit too generic and some sections did not help me at all.
The reason I quoted Paul Boag is that I use this improved empathy map 2.0. This is a lot closer to reality than the first one.
It consists of elements such as:
Try this out with a piece of paper to see if there is anything you had missed regarding your users. It’s good to repeat this exercise every 1-2 months.
If you have some questions. Let me know in the comments. I realized that I have years worth of things that I can share with people who are making something amazing.