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Help Me Improve My Landing Page Please!

Hi IH Community,

I recently launched a health & fitness newsletter called Revampd Health (www.revampdhealth.com). My goal is to help people cut through the noise of the thousands of Instagram fitness influencers to get the best workouts and health tips.

I built the site using Squarespace due to the solid templates and great customer service. The two weeks I saw solid conversion on my landing page, but as the views continued to tick up, my conversion rate slowly decreased. I have been using Google Ads to drive traffic, and intend to focus on organic traffic through SEO improvement as I step back from paid advertising.

I'm asking for constructive criticism on my page, and perhaps a suggestion on how to niche-down to focus on more passionate consumers who would be interested in my offering. Let me know what you'd do to improve my page! Thanks for your help!

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