Hey fellow hackers, new user here and could use some of your genius to help me define a new business.
I am currently a UX consultant who designs. For several years now I have had clients who come to me to figure out how to get their website / product / app to sell better. Typically they come away with some great results. Sometimes they re-focus their business entirely, sometimes they make some simple changes based on my recommendations, and other times I design a whole new solution for them. Overall my process is fairly repeatable - 1. Listen 2. Ask 3. Audit 4. Hypothesize 5. Design. The process is so solid that I even refer to it as "a proven process". There is really no guessworkm, no magic, just me looking for the same missing elements, checking to see if they have them, doing a bit of legwork to understand their customers and painpoints, then offering a solution.
I typically net 7-14k/mo with a handful of clients. The design work is intensive and projects often run 6-8 weeks on average, sometimes much longer. I have had projects that lasted 6 months... so in essence, I am part time employed by one client and if I have a few clients going at a time I make a decent living.
The part I am struggling with now is figuring out which part, if any, I should automate and turn into a product? Who would be my target audience? Would it even be worth it?
I feel like I can get the audit down into a systemic process that just about anyone that's capable of expressing themselves can go through and do it without any formal knowledge. So .. perhaps I can semi-automate this as done for you service. The only issue I see with this is pricing. I don't think I can justify charging my typical rates as a productized service. I just don't see people agreeing to paying 1.5-3k per audit without ever speaking to me. Part of why people hire me is because they get to talk to me first and understand where I come from, and typically know right away that I can solve their problems. There is a significant amount of trust in the individual (me), so if I turn this into a done for you faceless service, it may not be received very well without me doing the hands on work once again (calls).
There is also the possibility of doing a very basic audit, but one that goes beyond the typical (maybe even just a checklist) that the business can do themselves, or another marketer can do for others. However, I don't know if this is something that would gain any traction. I can probably write out an extensive checklist with recommendations based on responses, but not sure if it's worth it.
Lastly, I could just continue as is, try to work harder to get more clients and outsource some of the busy work or even the design part (the extensive hands on stuff) based on my recommendations. So, I do the audit + recommendations and have someone else do the design (but take a cut from it). I feel like this could work but right now I do not have enough clients for this.
Sorry for the wall of text, but I am curious if you have any ideas, contained here or otherwise on what I could do if anything to turn this into a scalable SaaS or done for you service.
Thanks for taking the time to read this.