People don't like to feel confused but price is very difficult to determine objectively in isolation.
So, we decide what is a "fair" price based on the nearest comparison possible.
If you are trying to sell a $250 dollar bread maker, the easiest step you can make is create an even larger and more expensive model for $375+ placed next to your $250 model in the store.
On it's own, a $250 bread maker seems outrageous. But, positioned or "anchored" next to an even more expensive one, $250 isn't so bad.
This is the technique of anchoring. The quickest way to help your clients make purchases is to create a low end, mid range and ultra premium version of your offerings. Really, very few will buy your ultra premium offer, but its existence will help your clients decide which remaining low end or mid range model is most reasonable.