I'm launching today my tech newsletter Jalopinion at substack. (Ok that was self-promotion, but I hope that this will still be interesting for the Growth group.)
On my way from 0 subscribers to 10 000 subscribers, I'm planning on documenting the growth of the subscriptions as well as all the marketing activities and how well they worked within the newsletter. I'll update you guys weekly on how the growth numbers look like.
My background is in growth and especially in paid marketing and branding. Doing this project is also a fun side hustle where I can try completely different things than in my normal job. Follow the newsletter if you want to see how my tests turn out.
I launched this newsletter because I'm consuming a lot of great content about tech and startups. Many times there are new things that I learn or things that I find super interesting that I forget after a day or two.
In my newsletter, I'm writing down only the interesting and useful stuff down. I bring my own views and thoughts into it and hope that it'll be useful for my subscribers too.
I'm not going to use my personal brand or network in order to market the newsletter. Not even my mum is subscribing, so I'm really starting from scratch.
Here are some things I'm planning on testing first:
This blog post. If you are still reading this, I beg you that you'll become my first subscriber🙏🙏🙏
Twitter. I'm planning on posting my opinions and posts under the tweets of the podcasts and their hosts. I'll also ask for feedback/opinions from the people who follow the podcasts.
Asking for referrals. Hopefully, I manage to produce so interesting content that people are willing to share it with their friends.
Newsletter directories. Somewhere there was a suggestion that you could get some subscribers by posting your newsletter into newsletter aggregation sites, you could get some subscribers.
SEO. I'm planning on doing this a bit later when I move to use my own custom domain. Since the custom domain costs 50€, I'm thinking that I'll buy it when I can get my first paid subscribers.
I'm all ears if you guys have good ideas on what to try in order to grow the newsletter. Look forward to hearing your comments and wish you all a great evening!