Here's how you should write your blog posts

Hey everyone,

Here's my take on how you should create your blog posts. Whether you like it or not, there are tons of shit out there.

And if you want to stand out, you should create something that people loves.

Write Something You Yourself Want

Making something you yourself want. This is the canonical advice for early stage founders. It took me a couple failures to digest it. Eventually I got the core idea behind it.

I found it natural. You’ll get a ton of advice and still make almost all the mistakes yourself. Only then, you’ll deeply understand those advice with experience.

Anyways, There are two main benefits of making something you yourself want:

Startups are hard so you need to have an anchor, something that keeps you going. If you’re making something you want, probably you will deeply care about what you’re making.
If you’re making something you or your peers want, you probably know the problem. And perhaps have great assumptions about what solves it.

Today, I want to share with you how this piece of startup advice influenced my writing.

SEO Black Hole

I want to start by explaining the problem. Here’s the part, I make Google and SEO writers the scapegoats. I can discuss all day long about this. I hate SEO pumped content. It wastes my time.

And google doesn’t make things easier either! I nearly spend more time finding great articles than actually consuming it.

The cost of putting something out there is less than ever. In this era of the web you don’t have to be good to be seen. You only need to be pumped.

Don’t get me wrong. I’m not complaining about content marketing. I’m complaining about people who put marketing before content! Not only that, but the system that lets them appear in my browser.

Write Something You Yourself Need

It’s not hard to tell the difference between fluff and weak content. You can initially point out which one is designed to be fluff, and which one is an outcome of the lack of practice.

The desire to impress readers causes fluff content. Neither writing more words without meaning makes your point impressive nor clear.

And lack of practice causes weak content. Since, writers can’t produce clear and concise sentences. The pieces become long and fluff.

Writing something you yourself need can help you to address those issues. It removes this desire to impress, and makes it a way to express.

On the other hand; even if you’re not a very practiced writer, it makes it easier to evaluate your pieces.

Compasses and Analytics

What is the similarity between Compasses and Analytics? They both help you to find the right direction. This is actually how writing something you yourself need affects your writing. It makes you, your own compass.

It makes it easier to evaluate your pieces. Also since you’re your target audience, it becomes intuitive to find your readers. You only need to look at the places you’re hanging out.

Writing Something Useful

If you’re writing something you need. Probably, there are other people like you in search of that information.

Since you know your audience, you won’t produce some sort of superficial information which tries to target everyone. Instead you’ll create something that resonates with people like you.

By all means, this will make more sense for those who consume. You’ll create a ton of value for a small number of people instead of creating nearly no value for a huge amount of people.

Conclusion

In my personal experience, writing something I need helps me to produce better pieces. When I first started writing, I did need this kind of advice. I hope this helps you to create better writing

If you want to learn more about writing and copy-writing, here’s a curated list of resources as a micro-course.

Here’s the whole article: Write Something You Yourself Need

If you like this, spread the knowledge by sharing this thread with your friends.