Hello Indie Hackers! My name is Jay Signorello, I’m an entrepreneur, software engineer, woodworking hobbyist, husband, and father of 3. I love learning, so I’m mostly self-taught in engineering, business, and marketing.
The beginning of my career is similar to most people in tech. I worked at a few different companies as a software engineer. After a long tiring day working, I’d come home to work on my side hustles. I dipped my toes into a few different businesses (two consulting businesses, one ecommerce store, and many side projects). Some were successful, most weren’t. I learned a lot of valuable lessons about business and life from those initial years.
In 2009, I co-founded Naked Apartments, a NYC apartment search site, which was on a mission to drastically improve the apartment hunting experience for New Yorkers. To get the company started, we took on a very small amount of funding from friends and family. We decided early on that we wanted to stay lean, build a great team culture, and have a fully distributed team. We took the plunge and worked entirely remote, never having a physical office.
A year in, we almost went bust, but pivoted just in time. The following year we hit profitability (Yay!) and pushed ourselves to invest those profits back into the company. In 2016, we sold the company to Zillow Group, making Naked Apartments Zillow’s fifth consumer brand. I worked at Zillow Group for a little over 3 years, most of which I was VP of Engineering for all NYC brands.
Like many founders, working at a large company had drawbacks. I went from being home with my kids and wife all the time, to the extreme opposite of rarely spending any quality time with them. And of course, that pesky entrepreneurial itch just wouldn’t go away!
So last summer, I left Zillow Group to take a breather, work from home again, and start a new company. The last decade has been an emotional rollercoaster ride. They’ve also been the best years of my life. I plan on sharing many stories of my best and darkest days, lessons learned, and my new journey on a blog that I’m working to setup right now.
I'll be here on Tuesday 21st of January at 10am EST. AMA!