High-converting course page DECONSTRUCTED
This Udacity Data Science Course Sales Page is good. But why?
What makes a high-converting course sales page?
Let’s reverse engineer the fold part of Udacity’s data science course page.
1- Headline selling a better version of themselves (Udacity is pretty popular so I'm guessing that ONE reader is most aware)
2- Tell them what will they be able to do
3- Lead Magnet to get their emails & follow up
4- Scarcity: Limited time
5- Discount
IS THIS THE SECRET FORMULA TO SUCCESS?
Do you have to make a discount? No. Do you need to add a countdown? Not really.
Copy what works for you. Is your course making people become something else? A designer? a painter? a badass guitar player?
If yes. Then, you should tell them what will they become.
It shouldn’t be about what you. It’s about them. In their head, they’re saying: “What’s in it for me.. ME!ME!ME!”
Make them imagine what will they become by telling them what they’ll be able to do. What project are they going to make? What song are they gonna be able to sing?
Course creators! Here’s what I want you to do.
Take 10 minutes, bring a pen and a paper, and think: How does my course transform my students.
Thanks! But:
1- It's one of the most known courses in data science + they have 900 student reviews.
2- You can. I just deconstructed the fold (first screen) not the whole page.
3- A countdown is a trick when it's a trick. If the course closes after that time, a countdown conveys that the time is shrinking. Is it gonna work for you? You can test that. Popups still work, and countdowns too. You need to respect the audience though. If you replay the countdown, well that becomes a bad trick.
Thanks for your comment and skepticism. We need more of that :)
Thanks!
1- Yes when we say conversion rate, it's about the number of people who bought / number of people who visited. But even in the CRO field, we always discuss that sometimes conversion isn't what matters most. If you take two courses, one with a 5% conversion rate and the other with a 1% conversion rate. Same traffic. It's shallow to say that the one with 5% is doing better. what if I tell you that the one with the 1% CR is priced at $1000 and the other $50.
So what matters here is the revenue. and 1% for that case is really good for a flagship course.
The audacity course is a flagship course. There are $900 reviews for that course. so imagine the numbers of people who bought it.
I hope this helps. Thanks!
i personally hate count-down timers.
They can be efficient in increasing conversion rate when used properly. For example, everyone hates popups. But again, when used properly, they seem to increase conversion.
"used properly".
... but they are so annoying.