Hi, I'm looking for some feedback on different options for a heading/hero message on our homepage.
Some background - the product is like slack+dropbox, but instead of channels you have data rooms. Everything is secured with end-to-end encryption, and each event recorded on an internal blockchain.
We're looking at businesses managing sensitive workflows who likely use a number of products, all susceptible to data breaches and hacks to various degrees, to store docs and manage workflows. Akord would simplify and secure these processes by channeling everything through one encrypted space.
Heading options:
"A secure space for business collaboration"
"A secure hub for business collaboration"
"A secure hub for working together"
"A space for secure collaboration"
"A secure space to openly collaborate"
"A secure space to collaborate freely"
Supporting copy underneath would be something like:
"Akord is an encrypted space where you can confidently collaborate. Enter a data room and freely share digital assets and messages."
or
"Freely share digital assets, communicate and collaborate in an encrypted data room. One central hub to simplify and secure your team’s work."
Any preferences, feedback, ideas welcome!
Cheers
I prefer "A space for secure collaboration", they are all indicating same thing but this one is shorter and gets you to know you will own your space, that is secure, and you can bring your team on it.
But as non fluent English speaker I might get confused with the term "digital assets" and I always relate it to crypto only product, not workflows.
That's an interesting point in regards to the digital assets. Thanks for the feedback, I will take it on board!
I think you may want to diversify the headlines. The format they all follow is A X for Y. These headlines all look a bit vague, because "A secure space for business collaboration", I could think of 100+ products that would describe themselves with this. So a more specific headline that will help me understand what you're about.
I think you have to consider the supporting text as well. That adds the detail. You can have one really long descriptive heading that tries to do it all, or something that's shorter and by its nature a bit vaguer, but the following copy adds the detail.
I take your point though. Will try some other more descriptive options.
thanks for the feedback :)