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🍂 How Avocation doubled app downloads + best bug tracking tools + a list of upcoming newsletter issues

Hi there. It's the daily edition of IndieLetters.com, a daily newsletter curating the best content from IndieHackers.


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  • Stripe introduces the billing customer portal (Jun 29, 2020) by @leylandjacob
  • Don't copy other people's growth tactics and expect it to work. Use growth tactics that are catered to your own product by @hackerland
  • Podia's founder is using these 64 tools for their SaaS by @breedaddy
  • Fail fast, succeed faster! by @xavier
  • Versoly - a platform to build unique landing pages by using 80+ pre-built blocks and templates in less than 30 minutes. No coding required. Websites created in Versoly can be exported in clean HTML that can be imported to any CRM by @volkandkaya
  • There is a fine line between understanding exactly what the customer's problem is and then having the awareness and aptitude to adapt your solution to fit their needs by @gordon

To unlock more snippets, 👉 come Inside.


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How Avocation (habit tracker app) doubled the downloads by translating the app by @zwenza


Speed is your competitive advantage by @gordon

"Without speed, there is an inevitable failure. The best startups execute faster than anyone else."

How to Develop Speed as a Habit

  1. Embrace your mistakes
    Mistakes and failures do not equate to the same thing. Do not let mistakes slow you down. Take the learning element from the experience and ensure that you do not make the same error again. There is always something to be learned from.

  2. Make decisions efficiently and execute on them
    All else being equal, the fastest company to market, will usually win. Particularly in tech, speed is seen primarily as an asset in product development. Speed can become habitual though. As you garner feedback from your customers and begin to refine your feedback loop, you can execute decisions faster. This is the crux of developing speed as a habit. Make decisions, and execute on them.
    Many will argue that executing at speed leads to a loss of quality. Until you reach a point at which you are gaining market traction though, executing at speed and rapidly iterating allows startups to capture market share quickly.

  3. Delegate decision Making
    Empower others on your team to make decisions without the need to seek agreement with everyone. As a business owner, you should be as close as possible to your end-users. If other team members are in close contact with your ideal customer, empower them to get the data they need to make decisions. We spoke about the importance of customer interviews before. Teams that execute fast and achieve success usually have less centralized decision making structures.


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Which bug tracking tool you recommend? by @benpaine

  • Sentry - free tier is fairly generous
  • Bugsnag - free tier is fairly generous
  • Other recommendations are Jira, Honeybadger

What is your planning process when building an app from scratch? by @joeblas

Write down all features that the app should have. Then write in detail about each feature. This helps me think what the feature would function like and it forces me to think about how it would work. This is also the point where I can realize if some features are the same or not needed.
After this, I leave it alone for a few days to let my mind relax a bit over the features.
I come back to it and re-read everything. I tweak anything that doesn't sound right. If I'm happy with the features I outline how I would build it out in phases. This way I can hopefully not try to build everything at once.
The one thing I try to do more during this entire process is to talk to someone about these ideas. That way I get some feedback early on.
(Read for more)


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1. How to appear as a podcast guest on 60+ shows in 90 days for Free (just like me) by @daniel_dh

2. Your obsession with "winning" at Hacker News and Product Hunt is hurting your business by @robfitz


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2020-07-13 / 💡 How Frank started a newsletter with Mailbrew in 30 minutes & Substack's core growth loop

2020-07-14 / 🕯️ 8 principles for new user onboarding & how to write a good HN headline

2020-07-15 / What Tom learnt from producing 23 podcasts & how to avoid writing bullshit content

2020-07-16 / ⚔️ My last Reddit Ad got 600+ upvotes and resulted in a large number of email signups

2020-07-17 / 🛒 Are you using abandoned cart tactics to convert lost leads for your SaaS & 3 ways to backup your database

P.S I will not share all these newsletter issues here. Subscribe now, so you never miss any of these highly curated newsletters.


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  1. 2

    My favorite character is Captain Jack Sparrow in Pirates of the Caribbean https://trandauhay.com

  2. 1

    Thanks for mentioning featuremonkey.com

    Could you also add as a maker @ananyaagrawal125

    1. 1

      Done.
      Good luck for your project.

  3. 1

    Can't wait to implement the Stripe billing customer portal.

    Thanks for the mention :)

    1. 1

      Yup, I read your last comment on another post where you said that they should have added it 2 years ago.

  4. 1

    Thanks for the mention of our journey with Avocation! 💪🥑

    1. 1

      Keep experimenting & keep updating us with growth hacks

  5. 1

    Thanks for the mention @FalakSher. Great to chat yesterday!

    1. 1

      Yes, chat was awesome.

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