How BirdyBots increased conversion by 54%

Marketing quiz!

One of these landing pages converts 54% better for BirdyBots than the other.
Before I reveal the answer, which one do you think & why?

And the answer is.....

The landing page on the left converts at 24.1%, compared to 15.6% for the one on the right.

Here's 4 reasons why:

1. We stood out.

90% of SaaS companies have landing pages like the one on the right. My co-founder Dominic & I decided to start from scratch & express ourselves as we knew best.

2. We simplified the visuals.

The main visual didn't have anything to do with our product, so we removed it. Don't waste your customers' time with fancy but irrelevant visuals.

3. We clarified our value prop.

On the right we don't mention the benefit we're selling, & don't clarify exactly what we do until below the fold. The new version on the left sells "not tweeting like a mayfly" & is upfront about how our tool does that.

4. We reduced friction.

Earlier on we wanted to learn more about people who signed up & their use cases. Now, we've eliminated friction by just asking for an email.

You can check out the live landing page at BirdyBots.com

Hope this is helpful for some of you all!