A few days ago I finally got around to reading Do Things That Don't Scale. The examples in the article paired with those in the books Start Small, Stay Small by Rob Walling and Company of One by Paul Jarvis really got my gears turning.
I've decided to personally email each and every one of the early adopters of v1 of the web app. Here's the template.
Hey [Name or first part of email],
[If we met personally, remind them of the details].
I want to personally let you know that JustFitness.io has undergone a massive update and your free trial has been reset.
The previous version of the app needed a ton of more work and I really appreciated your willingness to try it out anyway.
You were one of the first people to sign up outside of friend and family.
A lot has changed with the app since then and I hope that you’re willing to give it a shot once again.
Here are some of the changes:
I am committed to making JustFitness.io your goto app for logging your workouts.
If you run into any issues or if you have any suggestions on how I can improve it; feel free to reach out.
You can contact me via the following channels:
[Redacted for brevity]
Please note that JustFitness.io is a Progressive Web App. You will not find it in Google’s Play Store nor Apple’s App Store.
To install; go to https://JustFitness.io and add it to your Home Screen on Android or iOS.
Once again; Thanks for your interest and support and I wish you the best of gains :D
How can I improve this email?
Do Things That Don't Scale