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How can Instagram bring me new users?

Hi! My team and I launched the beta version of https://www.keypup.io, an Agile automation tool for developers. As we move towards 2021, we've been thinking about new strategies to get new users.

So what about creating an Instagram account? I have not seen a lot of software company accounts there.
What type of content should I post on Instagram to get new users?

Thanks for your help!

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    The instagram community loves to learn new things. I follow a few people that post about marketing stuff, it's very interesting. But i saw also people posting about coding topics, tips and tricks.

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